This process is the creation of databases by classifying customer information that is not in the electronic environment by making their electronic media entries. The database is designed to meet the long-term needs, regarding sectoral requirements.
All customer information is updated using different communication channels, especially by phone and e-mail.
Customer information cards, applications, suggestions, requests, complaints, surveys, etc. forms are arranged in demographics, transaction, interaction, behavior and sectoral segmentation breaks and database entries are made.