As the days go on, the use of the internet and its investments increases, and it also brings opportunities and competition. While the internet increases your sales potential by growing the market, it also hosts a very big number of customer with their high expectations. In mobile penetration and social media trends expectations, it triggers change and differentiation.
The digital customer makes the purchase decision by researching and comparing the ecosystem of social environment, other customers, product experts, producers and competing platforms. During the purchase decision, experience and remarks are more effective than the product itself. In this platform which has a lot of alternatives, the customer is very mobile and powerful. They want to be recognized, listened to, empowered, and receive customized services. For these reasons, the internet should also be considered separately as focused on experience, not just as a channel.
Following the arrival of the product, the experience is measured in a short time by contacting with your customer with the integrated infrastructure. Experience results are converted into usable data by being associated with analysis in demography, transaction, interaction and behavioral breakdown.